As Israel once again finds itself in conflict with the Hamas terrorist organization, and as some in western countries and in Israel itself voice their opposition to the assault on Gaza – to civilian deaths in essence – this blog voices its support of Israel and Israelis at this difficult time, as the country’s best men and women fall in combat and are injured.
Let Israel prevail and be preserved.
Like graphic designer and artist, Dan Reisinger (1934-2019), Asher Kalderon was a participant in the six weeks, eighteen lesson course in stamp design for the Israeli post office led by Abram Games (1914-1996) from April 1956 at the Bezalel Academy of Art & Design, in Jerusalem. More can be read about the course in the November 2018 blog post, about Abram Games.
Born in Bulgaria in 1929, Asher Kalderon began studies in design, but interrupted these in 1948 to emigrate to Israel – as part of the Youth Aliyah (the resettlement of young people from Europe in Mandate Palestine) – and he settled initially at Kibbutz Beit Alpha in the northern district if Israel at the foot of Mount Gilboa.
After a year, he began studying design again, this time at the Bezalel Academy of Art & Design, and between 1951 and 1953 serving as a graphic designer with the IDF Training Command.
In 1953, Kalderon joined the Graphic Designers Association of Israel (GDAI), and in 1954 he was working in a private advertising agency.
Between 1955 and 1960, he was back with the IDF, this time serving as a civilian employee in the headquarters of the Chief Engineering Officer, though in 1956 he attended Games’s course in stamp photogravure at the Bezalel.
In 1960 he established an independent studio in Tel Aviv-Jaffa, and over the years designed over 60 stamps for the Israeli Philatelic Service. Among his clients were government companies, and commercial companies, and he created a variety of designer product from symbols, posters and packaging, to the design of company logos.
In 1964 Kalderon took up internships in Switzerland and France.
Kalderon’s style was influenced by post-1940s European design. He used bold colors and rounded lines, which were also expressed in the typography he created.
Among other things, he created a logo for ‘Prili’ Yogurt, Keter Plastic (sheds and other heavy duty products), the (Israeli) Lottery, Solel Boneh (construction and civil engineering) and others.
Into the 1970s, Kalderon had become more religious, and motifs from Jewish culture began to appear in his work.
Over several decades from the 1960s, Asher Kalderon designed a large number of stamps for the Israeli postal service. Motifs included those celebrating Biblical matriarchs and patriarchs and other religious themes, Independence Day, Memorial Day, New Year, Arbor Day, ceramics, Israeli industry, the Elah Valley ground station, and Hebrew University.
He had also produced coins and medals, sculptures, decorative art objects, painting, art prints, illustrations, and wall tapestries. He was the designer of the Bank of Israel note – 10 NIS, orange-yellow-tan – commemorating the former prime minister Golda Meir (1898-1978) and introduced in 1985 (withdrawn from circulation 1999).
Asher Kalderon died on 31 October 2018… five years ago this month.